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Schramm C. Burn The Business Plan What Great Entrepreneurs Really Do

Burn The Business Plan: What Great Entrepreneurs Really Do


How would you like to get business startup advice straight from the man who co-founded Global Entrepreneurship Week and StartUp America? Well now you can. Carl Schramm, the man described by The Economist as The Evangelist of Entrepreneurship, has written a myth-busting guide packed with tools and techniques to help you get your big idea off the ground. Carl believes that entrepreneurship has been completely misrepresented by the media, business books, university programmes and MBA courses. He believes that the perception of what it takes to start a business no longer matches the reality - which is bad news for everyone because it stops great ideas coming to life. Burn the Business Plan punctures the myth of the cool, tech-savvy 20-something entrepreneur with nothing to lose and venture capital to burn, showing that most people who start businesses are juggling careers and mortgages just like you. Burn the Business Plan is written to encourage you to get started. It demystifies the entrepreneurial process portrayed on television shows like Dragons Den. It doesnt rely on largely irrelevant stories of overvalued tech startups, nor does it build on the largely mistaken narrative of a linear path from cold start to great success that is the essence of business planning, as taught in universities. This is the guide to starting and running a business that will actually work for the rest of us. Burn the Business Plan is for regular people who just want practical, real-world advic...

1895 РУБ

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Lucy Matthews A Marvellous Reputation. 10 Lessons from My Life as a PR Insider for Entrepreneurs Who Want To Be Talked About


Lucy Matthews is widely regarded as the UK entrepreneur's PR expert. She has been a PR consultant for over 35 years, helping thousands of entrepreneurs and small business owners understand and use the power of PR in their work and personal lives.This book will take you on her journey to realising the true value of good third-party endorsement, offering 10 Public Relations tactics to use right now to make your business, and your life, super-successful.When you read this book, you will learn: How to harness the power of third party endorsement to communicate your messages most powerfully to your target audience Why every business should have a crisis management plan The tried and tested formula for getting journalists to talk about you How to be interesting, even when you think you are not How to use PR skills to establish yourself in a new community or simply to make new friendsA Marvellous Reputation is for entrepreneurs and business owners who hate blowing their own trumpet but who know they are the best at what they do, and want to really show others that they are the person (or business) to be with.

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Sellars David Sellars, Business Plan Project


Business Plan Project is designed to meet important needs of each segment; (1) the business plan serves as a means for college students to learn about the major functions of business and how they are interrelated, (2) entrepreneurs need a business plan to provide direction in the organization and launch of a new business and secure initial capital from funding sources, (3) consultants need a user-friendly business plan format to assist clients that have limited or no business experience, and (4) instructors and trainers need a turn-key text with supplements that require no lecture and little prep-time to teach student how to write a business plan. It is a real-world, hands-on, step-by-step guide where students or entrepreneurs develop business plans for new ventures. The experience begins with brainstorming and deciding on a new business that meets the unique needs in the marketplace. It ends with writing a comprehensive business plan and conducting a PowerPoint presentation of the plan. Further realism is achieved through the use of a continuing case; AVID SPORT, INC., a start-up company that plans to launch a high performance running shoe called, Propell. All concepts in the text are explained using AVID as an example.

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Dee Power Attracting Capital From Angels. How Their Money - and Experience Can Help You Build a Successful Company


The complexity of business in economically demanding times makes finding constructive angels that much more challenging. The advice and tips in Attracting Capital from Angels are, therefore, invaluable. The wisdom offered here is not just for start-ups or neophytes, but is a well-timed companion to already existing resources and approaches to helping a business in all phases of development. Its also a great manual for people who want to share their knowledge (and invest capital) as an angel. I plan to recommend Attracting Capital from Angels to every entrepreneur I run into in the future who asks for mentoring sources. Great job! —Bob Bozeman, General Partner, Angel Investors, LP PENNIES FROM HEAVEN This book offers all the information entrepreneurs need for finding elusive angel investors. Comprehensive, eminently readable, and based on the authors years of experience dealing with venture capital firms, angels, and entrepreneurs, this book covers all the angles on angels: What are angels and what do they want? Different types of angels Pitching and preparing for angels Finding angels Working with angels The future of angel investing Attracting Capital from Angels is the ultimate guide to finding the money your business needs to get on its feet-and make a run at success.

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Michelle F. Williams Beauty Entrepreneurs. An Insiders. Guide on How to Start a Business, Survive It and Succeed in


I consider myself an entrepreneur even though I spent 25 years in the corporate world. My passion is the beauty business. I created a consulting company to work primarily with beauty entrepreneurs. I was a beauty buyer and then advanced to become a Vice President in the high end department store category. For much of my career I observed people coming to sell me new products they created. So many had such great ideas but often missed the critical points they needed in order to sell into stores. Once I left the corporate world and began my own company to assist entrepreneurs in beauty, I was able to see the steps being taken to create a business in beauty. I learned even more about what to do and what not to do on every level. I knew writing this book and sharing all the tips I had for beauty entrepreneurs would help start up businesses to avoid the 10 most common mistakes and save money by working with the right support.

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Adam Toren Small Business, Big Vision. Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right


Lessons in applying passion and perseverance from prominent entrepreneurs In the world of entrepreneurship, your vision solidifies your resolve when things get tough, and it reminds you why you went into business in the first place. Authors, brothers, and serial entrepreneurs, Matthew and Adam Toren have compiled a wealth of valuable information on the passionate and pragmatic realities of starting your own business. Theyve also gathered insights from some of the worlds most successful entrepreneurs. This book delivers the information that both established and budding entrepreneurs need, explains how to implement that information, and validates each lesson with real-world examples. Small Business, Big Vision provides inspiration and practical advice on everything from creating a one-page business plan to setting up an advisory board, and also delivers a call to social entrepreneurship and sustainable business practices. This powerful book: Offers instruction in whether and how to seek investors Outlines the pros and cons of hiring employees and provides guidance on how to find the best outsourced workers Presents a comprehensive action plan for effective social media marketing Explains how to build an information empire and become an expert Small Business, Big Vision proves that with a flexible mindset, practical skills, and the passion to keep pushing forward, entrepreneurs can find success, even in todays ever-changing business landscape.

1253.42 РУБ

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Mark Landau What We Can Do


Who are we, really? How aware are we of our limitations? Is there anything we can do about them? At the root of creation are great simplicity and power. So, too, they rest at the depths of our being and our well-being. Learn what you can do to unfold more of who you are. Join us.

1252 РУБ

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Alan Davidson Achieve Your Business Vision. The essential guide for ambitious entrepreneurs


Entrepreneurs can really change the world for the better.The vast majority of innovation arises either directly from an entrepreneur, or because an entrepreneur has forced another organisation to change. This book seeks to give entrepreneurs like you a head start by helping you achieve your business vision much more quickly, successfully and profitably.Drawing on over 25 years’ experience working directly with entrepreneurs to achieve their business dreams, Alan Davidson will provide you tools, tactics and advice to accelerate your business success.This book will show you how to: Build a business with real value from the start Avoid common and costly mistakes everyone else makes Evaluate your dream to ensure your vision is feasible Stop worrying about the finances and focus on your dream Embrace technology to gain a competitive advantage

2039 РУБ

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Denise Yohn Lee What Great Brands Do. The Seven Brand-Building Principles that Separate the Best from Rest


Discover proven strategies for building powerful, world-class brands Its tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohns What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the worlds best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

1758.57 РУБ

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John Vyge The Dragons Den Guide to Investor-Ready Business Plans


A step-by-step approach to winning over investors with a solid business plan A comprehensive business plan, based on a concept that has been feasibility tested and for which a sales and marketing strategy is in place, is where the rubber meets the road for the entrepreneur and the investor. The Dragons Den Guide to Investor-Ready Business Plans is designed to show the entrepreneur how to create a business plan that will get an investors attention—and money. Case studies from Canadian and US businesses and stories of entrepreneurs who appeared on the Dragons Den illustrate the key ideas and themes. Helps entrepreneurs face the reality of what they are trying to achieve Encourages readers to focus heavily on testing their business concept first, before they invest valuable time and resources in a slow-growth or no-growth business idea The current economic environment is forcing many people to start businesses to supplement their income or replace a lost job. But dont let emotion trump method. The Dragons Den Guide offers your step-by-step approach to preparing yourself for the harsh but rewarding world of small business ownership.

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Veechi Curtis Creating a Business Plan For Dummies


Everything you need to know to design a profitable business plan Whether youre starting a new business or you’ve been trading for a while, Creating a Business Plan For Dummies covers everything you need to know. Figure out whether your business idea is likely to work, how to identify your strategic advantage, and what you can do to gain an edge on the competition. Discover why a business plan doesnt have to be a thrity-page document that takes days to write, but can be a simple process that you do in stages as you work through your business concept. Learn how to prepare an elevator pitch, create a start-up budget, and create realistic sales projections. Discover how to predict and manage expenses, and assemble a financial forecast that enables you to calculate your break-even. Look at the risk involved in this business and experiment with different scenarios to see if you’re on the right track. Explains how to create a one-page business plan in just a few hours Takes a simple step-by-step approach, focusing on budgets, financials, and everyday practicalities Offers focused guidance on managing cashflow, designing marketing plans, and establishing a long-term vision for your business Includes access to downloadable templates and worksheets, as well as helpful online audio and video components Written by Veechi Curtis, bestselling author and business consultant A good business plan is the first step to success for any new business, and getting it right can mean the difference between big profits and big trouble. Creating a Business Plan For Dummies gives you the detailed advice you need to design a great business plan that will guide your business from concept to reality.

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The Office Cabinet Business Continuity For Dummies


The easy way to ensure your business is prepared for anything If disaster struck, could your business continue to operate? It might be a fire, flood, storm, technical failure, or a quality control failure – whichever way, how can you minimize the risk of disruption to your business? Business Continuity For Dummies clearly sets out how to identify the risks to your organization, how to create your own BCM plan, how to apply BCM in practice and what to do if the worst does happen. Assess and minimize the risk of disruption to your business Create your own business continuity plan Apply business continuity in practice What are you waiting for? Take action now to ensure the survival of your business with Business Continuity For Dummies.

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Sanjyot Dunung Starting Your Business


In the hard-fought business world, only one new business in 20 lives to see its fifth anniversary. Typical management books do not address the unique nuances of early stage companies. Most entrepreneurial books often profile successful entrepreneurs or companies who are better known, which usually includes only the small percentage that achieve stratospheric success. Starting Your Own Business shares the secrets of long-term survival and success, detailing practical guidelines and relevant "tales from the trenches" to help entrepreneurs tackle common concerns and obstacles. A welcome combination of first-person how-to advice and peer mentoring support, this comprehensive, essential resource book provides sound, battle-proven advice for determining early structural decisions, uncovering innovative funding resources, and developing a business plan and budget. This resource is designed to work as independent resource or integrate into business curriculums.

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Terry Stanley Mysteries of the Kingdom The Missing Essentials in Modern Christianity


Why do so many Christians experience dryness, apathy, and a lack of passion in their life with God? How do we really connect with God? What does it really mean to believe and how do we do it? Can the presence of God be a part of our everyday life? What is actually happening in the heart when we trust? Explore the mysteries of the Kingdom of God, the lost spiritual disciplines, and discover what we all should have heard from the beginning.

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Steve Sammartino The Great Fragmentation. And Why the Future of Business is Small


Doing business in the digital age The Great Fragmentation: And Why the Future of All Business is Small is a business survival manifesto for the technology revolution. As the world moves from the industrial era to the digital age, power is shifting and fragmenting. Power is no longer about might and ownership; power in a digital world is about access. Existing businesses need to understand this shift and position themselves to survive and thrive in an environment where entrepreneurs and start-ups enabled by access to technology are genuine threats. Author Steve Sammartino is widely regarded as a thought leader on the subject of technology and business, and helps companies transition from industrial-era thinking to the mindset and processes required to compete in todays digital marketplace. The Great Fragmentation shows how technological changes such as Big Data, gamification, crowdfunding, Bitcoin, 3D printing, social media, mashup culture and artisanal production will forever change business and the way we live our lives. Examine how the digital era has altered where we work, how we work, where we live and what we do Discover how the digital era has impacted social and economic structures, including educational systems, financial systems and government policy Understand that the social media and collecting friends is just the tip of the iceberg in a digital business environment Weaving together insights from business, technology and anthropology, The Great Fragmentation provides both corporations and entrepreneurs with a playbook for the future of work, life and business in the digital era.

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Melanie Rae Guided Business Plan


What's the quickest way to complete your business plan? Write it, don't read about it. Turn to chapter one of the Guided Business Plan and start working on your plan immediately. Brainstorm your ideas and then turn those thoughts into sentences and then into content for your plan. Approved by select executives at major banks, the Guided Business Plan is designed to help you create a lender-ready plan in just a few hours. Carry the book with you and work on it at a café, in-between soccer practices, at a library or during some quiet time at home. We make the process simple! Upon completion you will have written your Executive Summary, Company Background, Industry Overview, Target Market Profile, Competitive Analysis, Marketing Strategy, Financials, Management and a Summary. The Guided Business Plan caters to those thinking of starting a business, those transitioning to self-employment and those entrepreneurs who want to set-up a second company. www.guidedbusinessplan.com

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Martin Walsh The Millennial Exit. A Guide For After You Sell Your Firm


A new class of young, technology-focused entrepreneurs have emerged in today's business world. For their age group and demographics, these young people have created wealth above and beyond anything in American history. The path to growing, and selling, a startup is already well-known. What has been almost completely ignored, up until now, is what young entrepreneurs should do after they sell their company. This book is a post-sale survival guide for those who have sold, or are considering selling, their company.

2414 РУБ

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David Lavinsky Start at the End. How Companies Can Grow Bigger and Faster by Reversing Their Business Plan


Re-focus your business plan and achieve the success your business deserves Business owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Whether your goal is selling millions of your product, expanding operations to a new location, or generating more profits, Start at the End offers a unique approach and action steps for business owners and entrepreneurs to redevelop your business plan and achieve ultimate success. Youll learn how to re-create your long-term vision and then make continuous progress in achieving that vision while continuing to hit your short-term goals. Start at the End offers inspiring stories of other entrepreneurs who have achieved significant success in this area, as well as easy-to-follow exercises and next steps. Shows how to develop a realistic business and financial model based on market data Explains how to identify and pursue new opportunities, raise capital, and build growth strategies Start at the End gives business owners a chance to take a step back, re-evaluate your business, and redesign your business plan to achieve the success you dreamed of when you first launched your company.

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Jeff Grout What Do Leaders Really Do?. Getting under the skin of what makes a great leader tick


An enormous range of literature on leadership and management theory has been produced over the years, some of it highly academic and much of it contradictory. What Do Leaders Really Do? takes the basis of the best-known management theories to see how they fit with the practical reality of leadership. How do leaders spend their time? Are they really preoccupied with strategy, vision and inspiring people? Do they lead by accident, or design? The book challenges the assumption that leaders are born, not made and explores the theory that female leaders are fundamentally different from their male counterparts. What Do Leaders Really Do? Looks into the everyday working lives of well-known leaders in a variety of fields – business, sport and the armed forces – in order to identify the elements that encourage people to follow where they lead. Drawing on the experiences of a wide range of leaders with varying backgrounds and roles, as well as a range of respected academics and management writers, this book will closely analyze the background, experiences and behavior of a diverse set of leaders. A central part of the analysis will be a detailed examination of what these leaders do on a day-to-day basis. It is not a book about management theory but an accessible, no-nonsense guide to those theories and how they translate to real life. Many people lead effectively without knowing how they do it; this book will isolate and identify the core skills and behavior displayed by effective leaders. What Do Leaders Really Do? is intended to be a refreshing alternative to the hundreds of academically-oriented leadership books that are available. The tone will be straight-forward, accessible and sometimes humorous, rich with first-person evidence and anecdotes. It will dissect popular leadership theory into the easily understandable basics, with reference to the practicalities of real-life leadership situations. After all, what good is theory if it doesnt work in practice?

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Linda Searcy PayDay Principles Does What I Do Really Matter


PayDay Principles Does What I Do Really Matter is a way to bring new life into your professional career by utilizing prinicples outlined in the book.

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Burn The Business Plan


How would you like to get business startup advice straight from the man who co-founded Global Entrepreneurship Week and StartUp America? Well now you can.Carl Schramm, the...

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Chinyoka Samuel The Franchising Strategy. riding on franchisees. good performance


Business operators need entrepreneurial skills to succeed in business. How much of such skills do they need? This study contrasts franchisees from non-franchised entrepreneurs. Views of franchisees, non-franchised entrepreneurs and experts are sought to establish that franchisees do not need as much entrepreneurial skills as non-franchised entrepreneurs to succeed in business. The study uses ordinal data derived from views of the three categories of people above to demonstrate that indeed non-franchised entrepreneurs possess higher entrepreneurial skills, yet their performance is not as good as that of franchisees. With this conclusion, the study recommends the franchising strategy to those countries whose Small Enterprise Strategies have been a failure due to enterprise failures stemming from lack of adequate entrepreneurial skills.

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Jeff Grout What You Need to Know about Leadership


What You Need to Know About Leadership Business Needs Leaders. Every day, good and bad leaders make and break organizations. If you want to get anywhere in your career, showing leadership is crucial. So what do you really need to know about leadership? Find out: What it’s all about Why vision matters How you can build a great team Why leaders need to motivate and inspire the people around them How to lead when the going gets tough What You Need to Know about Leadership is the book you need to get to the corner office. Read More in the What You Need to Know Series and Get up to Speed on the Essentials…Fast.

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Brad Feld Startup Opportunities. Know When to Quit Your Day Job


Start strong with essential early-stage guidance from the VC perspective Startup Opportunities is the go-to guide for anyone with a great business idea. Whether its your first business or your fifth, realistic assessment from the outset can save you a lot of time and money; why pour your heart and soul into a venture that is doomed to fail? Instead, position yourself to win from the very beginning. In this book, accomplished venture capitalists share their insight on startups and entrepreneurs: who will fail, who will succeed and why, and what you should do to give your business the very best shot at becoming a global success story. Youll learn how to evaluate your business with a critical eye, and how early customer development can be key in turning a good idea into a great opportunity. If youre serious about building a business that lasts, this book provides invaluable guidance that you really cannot miss. More than five million people will launch a business this year, and many of them will be great ideas—yet few will be around in five years, and even fewer in ten years. A great idea is not enough to build a successful business. You need to fortify your idea with the proper foundation, and a scaffolding of good planning and early action. This book shows you how. Assess your businesss viability using the 10x Rule Learn when you can quit your day job—or not Take the key steps to making your business succeed Discover the opportunities worth selling everything for This expert author team has witnessed more than 30,000 pitches over two decades, and have participated in over 500 startup launches. Startup Opportunities gives you the benefit of their experience to help you start strong and stay strong.

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